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Latest Guides

5 Mistakes Law Firms Make When Advertising on Google

5 major mistakes most law firms are making and how to build campaigns that produce more quality leads. (2015)

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Legacy Guides

32 Killer Ways to Make Your AdWords Scary Good

Whether you want more conversions, lower your cost per conversion, or simply improve your PPC performance, you’re in for a shocking treat. (2017)

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The Social Proof Guide to Improved Conversion

Social proof builds trust and increases conversions which ultimately increases revenue. (2014)

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Getting Started With OTT Advertising

We’re going to give you an in-depth rundown of OTT advertising and what it means for your business. (2020)

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Unlock the Potential of Account-Based Marketing

75% of marketers report that account-based marketing (ABM) produces a better return-on-investment than their other marketing efforts. (2020)

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How to Build (and Use) Your B2B Customer Journey the Right Way

How to use your customer journey to get the most out of your marketing so that you can start getting the results you deserve.. (2020)

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9 Proven Ways to Get More Out of Your eCommerce Online Advertising

Get a better sense for what’s wrong and what you can do to fix things. (2020)

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Are You Targeting the Right Customers?

As straightforward as it might seem, targeting isn’t always easy to figure out. That’s why we’ve created this eBook. (2020)

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You're Losing Money on Every Website Visitor

In ecommerce, it’s easy to get focused on advertising and fulfillment... and neglect what comes in between: your website. (2020)

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The eCommerce Marketer's Guide to Handling Coronavirus

We’re taking a hard look at what’s going on and what you need to do to set your ecom business up for success. (2020)

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A Marketer's Guide to Handling Coronavirus

How do you market in the current socio-economic climate? Should you even market? (2020)

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B2B Guides

A Guide to Improving Your Paid Search Results

If you want results that will transform your company, you need to be ready to work for them. (2019)

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Take Your Facebook Ads to the Next Level

With well over 2 billion users and more than 1.5 billion daily users, you need to be advertising on Facebook. (2020)

Get It

Email Marketing 101: Your Guide to Email Marketing Success

We’ll teach you everything you need to know to get your first campaigns up and running. (2019)

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The Art of Conversion Rate Optimization

Conversion rate optimization is all about figuring out how to get people to act after they interact with your ads or content. (2019)

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How to Use Your Analytics to Turn Metrics Into Money

We’re going to talk about the potential hidden in your analytics, what you can learn from it and how to use it to maximize your results. (2019)

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The Ultimate Guide to eCommerce Advertising

This massive guide is designed to help any business improve their ecommerce advertising and take their business to the next level. (2019)

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Drive Leads for Your Business with Online Ads

We’ll cover everything you need to know to set up effective ads on paid search and social media that deliver the leads you need at an affordable price. (2019)

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Van Helsing's Guide to PPC Advertising

A fun exploration of the common mistakes that marketers run into in PPC Marketing, and how to counter them. (2014)

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The 5 Essentials for Building Landing Pages That Convert

What are landing pages, why do we need them, and what do you need to know to start building one? (2014)

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Getting Started With OTT Advertising

We’re going to give you an in-depth rundown of OTT advertising and what it means for your business. (2020)

Get It

How to Build (and Use) Your B2B Customer Journey the Right Way

How to use your customer journey to get the most out of your marketing so that you can start getting the results you deserve.. (2020)

Get It

A Marketer's Guide to Handling Coronavirus

How do you market in the current socio-economic climate? Should you even market? (2020)

Get It

Drive Leads for Your Business with Online Ads

We’ll cover everything you need to know to set up effective ads on paid search and social media that deliver the leads you need at an affordable price. (2019)

Get It

A/B Testing Starter Guide

A/B testing is all about figuring out how to get people to act after they interact with your ads or content. (2017)

Get It

Email Marketing 101: Your Guide to Email Marketing Success

We’ll teach you everything you need to know to get your first campaigns up and running. (2019)

Get It

eCommerce Guides

9 Proven Ways to Get More Out of Your eCommerce Online Advertising

Get a better sense for what’s wrong and what you can do to fix things. (2020)

Get It

You're Losing Money on Every Website Visitor

In ecommerce, it’s easy to get focused on advertising and fulfillment... and neglect what comes in between: your website. (2020)

Get It

The eCommerce Marketer's Guide to Handling Coronavirus

We’re taking a hard look at what’s going on and what you need to do to set your ecom business up for success. (2020)

Get It

How to Use Your Analytics to Turn Metrics Into Money

We’re going to talk about the potential hidden in your analytics, what you can learn from it and how to use it to maximize your results. (2019)

Get It

The Ultimate Guide to eCommerce Advertising

This massive guide is designed to help any business improve their ecommerce advertising and take their business to the next level. (2019)

Get It

The Art of Conversion Rate Optimization

Conversion rate optimization is all about figuring out how to get people to act after they interact with your ads or content. (2019)

Get It

Social Guides

Are You Targeting the Right Customers?

As straightforward as it might seem, targeting isn’t always easy to figure out. That’s why we’ve created this eBook. (2020)

Get It

Take Your Facebook Ads to the Next Level

With well over 2 billion users and more than 1.5 billion daily users, you need to be advertising on Facebook. (2020)

Get It

A/B Testing Starter Guide for Social Media

A/B testing is all about figuring out how to get people to act after they interact with your ads or content. (2017)

Get It

Pay-Per-Click Guides

A Guide to Improving Your Paid Search Results

If you want results that will transform your company, you need to be ready to work for them. (2019)

Get It

Drive Leads for Your Business with Online Ads

We’ll cover everything you need to know to set up effective ads on paid search and social media that deliver the leads you need at an affordable price. (2019)

Get It

How to Build Your PPC Account for Maximum Success

Everything covered in this guide applies to both Google AdWords and Bing Ads. (2014)

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Christmas in August? Why Your Holiday Marketing Should Start Today

We’re going to talk about how to put together a truly effective holiday marketing strategy today. (2019)

Get It

5 Mistakes Law Firms Make When Advertising on Google

5 major mistakes most law firms are making and how to build campaigns that produce more quality leads. (2015)

Get It

Industry Specific

32 Killer Ways to Make Your AdWords Scary Good

Whether you want more conversions, lower your cost per conversion, or simply improve your PPC performance, you’re in for a shocking treat. (2017)

Get It

Christmas in August? Why Your Holiday Marketing Should Start Today

We’re going to talk about how to put together a truly effective holiday marketing strategy today. (2019)

Get It